For High-Net-Worth Individuals (HNWIs) and Ultra-High-Net-Worth Individuals (UHNWIs), reputation is far more than a personal asset; it's a critical component of their financial standing, business ventures, philanthropic endeavors, and personal security. In an increasingly transparent and digitally interconnected world, the risks to a high-profile reputation are magnified, with a single misstep or unfounded rumour capable of eroding decades of meticulously built trust and influence. Reputation Management for HNWIs is a highly specialized, discreet, and proactive discipline dedicated to safeguarding, enhancing, and controlling the public narrative of these influential individuals.